A Marshmallow World
January 27th, 2011by Victoria Ford
Infrastructure is a big word in the world of international development. A quick Google search will provide any inquiring mind with a multitude of organizations dedicated to promoting sustainable infrastructure projects in the developing world. A brief catalogue search finds academic articles focused on highlighting the necessity of building lasting infrastructure as a means to move a developing nation forward. And yet, though many herald its value, successful infrastructure in international development too often is lacking.
While we’ve blogged about infrastructure in the not so distant past (Dominoes and Domino Effect), I can’t help but continually be reminded of its importance in some very unusual ways to remind me of its value and to bring the idea home. Take the Marshmallow Challenge. Posted online in April 2010, Tom Wujec: Build a tower (check out the video below), offers some fascinating insights he has made while observing a variety of groups attempting to build the largest freestanding structure possible out of 20 pieces of spaghetti, 1 yard of string, 1 yard of tape, and a marshmallow (which has to be placed on top). The real challenge? You are working in groups of four and you have only 18 minutes to complete the task.
Wujec reports that many attack this conundrum by first orienting themselves with the project, then planning their attack – these two stages account for approximately six minutes. Next, the groups build the structure, a process that takes up ten minutes. Finally, there’s the “ta-da” moment – the two minutes within which the groups place their marshmallow on top, begin to celebrate and then watch their tower buckle under the weight.
Wujec goes on to explain that there are certain groups who do exceedingly poorly at this challenge – recent business school graduates – and those who have fantastic results – recent kindergarten graduates.
While Wujec’s brief overview of his observations draw chuckles from the crowd, they led me to take another look at infrastructure.
Too often, infrastructure projects are attacked in a similar manner and with similar results as the business grads and the marshmallow challenge. It’s a process fraught with too many people looking for one right answer, and then becoming frustrated when it doesn’t work. Perhaps what the world needs is a bit more kindergarten logic in it. By that I mean the willingness to dream without restriction, create prototypes, learn from our mistakes and move on quickly when things don’t work out the way we think they should have.
It’s funny how sometimes the most beautiful solutions are the simplest ones quickly thrown aside because they are too, well, simple. Those in charge don’t want to let go of their ideas or admit a mistake, or, dare I say it, defeat. Perhaps, if we reconsidered the world’s problems through the eye’s of a child – eyes not yet tainted by naysayers or conditions, then we could begin to see the possibilities that lay before us.
I’m not belittling the current work being done in the area of infrastructure development. On the contrary, I’m simply trying to breath new life into it. A challenge, a marshmallow challenge, to get us thinking about age-old problems in innovative ways. Because only once we begin to solve the issues of infrastructure around the world are we able to build sustainable development on solid ground.








